Network Tokenization Revenue Set to Double by 2029

A new study from Juniper Research has found that global network tokenization revenue will reach $8.9 billion in 2029, growing 117% from $4.1 billion in 2025. Juniper Research believes this substantial growth will be driven by network tokens’ ability to fight fraud, lower processing costs, and streamline checkout experiences for users.

Consumers now expect one-click, seamless checkouts as a standard, which network tokens facilitate by eliminating manual card entry at the point of purchase. The study anticipates that the introduction of Click to Pay will enable cards to better compete with digital wallets by providing a one-click payment option at checkout, thus driving growth.

“Consumers can already make payments through a single click, with established services like Apple Pay. Card networks must increase the usage of Click to Pay through eCommerce services, and we anticipate the biggest challenge to be overcoming users’ familiarity with other convenient services. We expect that the growth of Click to Pay will be most evident in browser-based purchasing, given how well aligned it is to this eCommerce channel,” commented research author Lorien Carter.

The report found that while Click to Pay will thrive in US and European markets, where card ownership is high, emerging markets like Brazil and Southeast Asia present a stronger challenge. To gain traction in these regions, card networks must leverage their established reputation for fraud protection, positioning Click to Pay as a preferred payment method for security-conscious consumers and merchants.