AI in Focus of This Year's Infobip Shift Conference

Zadar, Croatia, is again the host for the new edition of Infobip Shift developer conference. The largest developer conference in Southeast Europe attracted around 5000 attendees from all over the world.

Main topics revolve around AI, software development, and cybersecurity. “AI is the guiding thread of this conference. Everything today revolves around it, and people are interested in that topic. Everyone who works in the IT industry thinks about how and what to do. We believe that AI will not necessarily lead to the loss of jobs, which people often perceive, but will improve productivity. They will be able to work much better than they could before,“ emphasized Izabel Jelenić, Infobip CTO.

“It is impossible to ignore the technology that is changing the way we develop software, lead teams, and design products. Keeping up with the AI ​​revolution is becoming a necessity for all developers, and that is exactly what we want to present here in Zadar. We gather the world's top experts, the latest ideas, concrete solutions, and real AI use-cases in one place“, said Stipe Cigić, Global Conference Operations Team Leader at Infobip. “AI has a central place in the program, but we also pay attention to other topics so that Shift remains relevant for all developer profiles.“

This year's edition of the Shift conference is spread around several locations in the city of Zadar, with the main event taking place in the Krešimir Ćosić Sports Center. Attendees have an opportunity to find out more about 600 topics, visit a total of 65 lectures, panels, and workshops that will be held on six stages, with other attractive content besides the main conference program.