Rimac Technology announced a leadership transition as the company enters its next phase of growth. Nurdin Pitarević, previously Chief Operating Officer, has been appointed Chief Executive Officer, while Marko Brkljačić, formerly Deputy COO, assumes the role of Chief Operating Officer.
Mate Rimac, founder of Rimac Technology and former CEO, will continue to support the business in his role as President of Rimac Group, while focusing more closely on Bugatti Rimac, where he serves as CEO. “Nurdin has proven himself as an exceptional leader during his time as COO and as my deputy in leading Rimac Technology,” Rimac said. “He combines deep operational expertise with clear strategic thinking and a strong sense for people and culture. I have full trust in Nurdin to lead Rimac Technology through its next phase of growth and to continue building a world-class Tier 1 organization.“
The leadership transition follows a transformational year for Rimac Technology, during which the company delivered tens of thousands of battery and powertrain systems to customers and OEM partners, demonstrating excellent operational robustness and field performance, while securing multiple new programs with leading global automotive manufacturers. “Nurdin and Marko have been instrumental in Rimac Technology’s evolution from a high-performance niche supplier into a trusted Tier 1 partner. They have shown that advanced technology, industrial discipline, and entrepreneurial speed can coexist at scale,“ added Rimac.
Since joining Rimac Technology from one of Europe’s largest Tier 1 suppliers, Pitarević has led the company through a period of rapid industrialization, organizational maturity, and operational scale-up. Under his leadership as COO, Rimac Technology successfully transitioned multiple programs into series production, delivering thousands of systems globally while meeting stringent automotive standards.
“Stepping into the CEO role means moving beyond operational delivery to shaping the long-term direction of the company. Our focus is on building a technology leader that scales responsibly - combining innovation, digitalisation, sustainability, strong organisational foundations, and sustainable profitability. With new programs entering series production and a strong pipeline ahead, this is the right moment to accelerate our trajectory,“ said Pitarević.
As CEO, Pitarević will lead Rimac Technology’s strategic roadmap through 2030, centered on advanced electrification technologies, AI-enabled and digitalized operations, sustainable industrial growth, and robust organizational and financial structures. This includes the development of next-generation battery technology featuring solid-state cells, in collaboration with a global technology partner, alongside continued expansion of production capacity.
Rimac Technology announced a leadership transition as the company enters its next phase of growth. Nurdin Pitarević, previously Chief Operating Officer, has been appointed Chief Executive Officer, while Marko Brkljačić, formerly Deputy COO, assumes the role of Chief Operating Officer.
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